The Blood God Clan is one of the Four Great God Clans, as the name of the clan suggests, the clan strongly linked to blood, and its members cultivate techniques related to Blood. A typical member from the Blood God’s Royal Clan has an aura which reeking of blood, which suggests that its members are subjected to battle and killing regularly.
Similarly to the Luo God Clan, the members of the Royal Clan have the opportunity to acquire inheritance from the clan, though it's suggested that there are multiple tiers to the inheritance given out. With low ranking members like Xue Shi only receiving the most basic one.[1]